November Homework: Research

For my research I completed a survey to contribute to the final idea of my magazine. By creating a survey and sending them to people to fill in, I could easily and efficiently get the results, which I then put in to consideration when designing my magazine.  When receiving my results from the survey, the responses were: 1) 100% of people who answered were Female and ages 16-19, 2) 22.22% read magazines very often, 44.44% moderately often, 22.22% slightly often, and 11.11% not at all often, 3) 100% of the responses read fashion magazines, with 11.11% reading music, and 22.22% read lifestyle magazines, 4) 77.78% read Vogue, 33.33% read Cosmopolitan, and 11.11% read GQ, 5) 33.33% of people said they would pay £1.99-£2.50 for a magazine, 44.44% said £2.50-£4.00, and 22.22% said £4.00-£6.00, 6)33.33% of responses said they would sign up to a magazine subscription, 22.22% said they would not, and 44.44% said they were unsure if they would or not. When asking what attracts them to a magazine, 22.22% said the front cover, 22.22% said the articles within the magazine, 44.44% said celebrity endorsement, and 11.11% said fashion, 66.67% of the responses said they would take part in competitions, and 33.33% said they would not, 11.11% of the responses were interested in celebrities, and 88.89% said they were interested in both celebrities and models.  These results helped me when designing my magazine as I could then base the main aspects of it around what my target audience want and expect in a magazine, for example taking in to account the price, articles within it, and the style of it. My research has helped me decide who my target audience is as the responses are a guide to what my magazine should entitle to ensure it meets the customers needs, if it is what the reader wants then the magazine should be appropriate based on their opinions, as it is them who have to purchase it and read it. When looking at the price, I went on a rough average at £2.99 as it a reasonable price, which fell in to the category of the 44.44% of people who said they would pay from £2.50-£4.00 for a magazine, the result with the highest percentage of votes. The price of £2.99 isn’t too cheap nor too expensive, the price is reasonable and can be affordable for those of the ages 16-19 (the target audience of my magazine) as many will be either in part time, or even full time employment, and they will be purchasing something they enjoy. It was important to decide on the articles in my magazine as they had to appeal to the reader, my results shown that the majority of responses were interested in both models and celebrities, so there is a wide majority of stories I could talk about which I will take in to consideration when deciding and creating one. When I design my magazine I will be sure to take all of the responses in to consideration to ensure my magazine appeals to my target audience of 16-19 year old females, based around fashion, similarly to those such as Vogue and Elle.